Right Software News Feed

Making A Website Addictive, Makes You More Money!

2007-06-02T12:00:00Z

Many businesses never update the content on their website. They view it in much the same way as a printed document, set and forget. This is a huge mistake, if they want a Return On Investment (ROI) from their website. A website should be viewed more like a businesses personal TV or radio station. A website gives a business an audience, much like a TV station. And just like TV, when the content gets better and better, the audience grows. The larger the audience, the better the chances of converting someone into a customer. Is your website, a TV station with increasingly addictive content? Or is the same thing on 24 hours a day, 7 days a week? If the later is true, you're wasting a valuable opportunity, to communicate with potential, and existing clients, and increase sales as a result.

Think about the websites that you visit. In fact write down the top 5 websites that you use. Now write next to each of those websites why you visit them. Let me give you an example

Website	Reason for Visiting
1) Internet Banking	I want to know about my personal finances
2) Google Calendar	To store all my appointments in one place. I can also share my schedule with anyone I choose
3) Google	To find information about pretty much anything
4) Google maps	To find a business/place of interest or get directions
5) Webmail (hotmail etc)	To check my e-mail when I am not in the office

Every single website listed above, has one thing in common, they all have information I want. If any one of the websites stoped updating the information, I would quickly stop visiting. However while the websites above, keep updating the content, I keep coming back. The websites I have listed are addictive, because of the information or service provided. Keeping a website current and up to date, so that people keep coming back, is the secret to increasing your ROI. Imagine if a person visited a website like E-Bay once. This would mean people would look for something, and maybe place a bid. If the user never returned, how would the sale ever be finalised. This holds true no matter what you are doing with the internet. People not returning to a website, equals a negative ROI. And if you think you are going to lose money from a project, why are you doing it?

If you have any questions, please don't hesitate to contact me. Contact Us

Free Holiday Accommodation, Back by Popular Demand

2007-05-01T12:00:00Z

Due to massive demand, and the overjoyed response, the Free Holiday Accommodation offer is Back! This will only be available during May. So if you missed out in April, Don't Miss Out this time. May is your last chance, to take advantage of this fantastic offer. You can choose from over 200 locations in Australia and New Zealand. Check out all the details here Free Holiday Accommodation

Sex No Longer Number One

2007-04-06T12:00:00Z

A study carried out by the Queensland University of Technology, has analysed 20 million search sessions. They found that business and e-commerce are searched more often than pornography and sex, in both Australia and the United States.

This shows that The Internet has become a legitimate place for profitable business. You only have to look at the number of Internet companies that are household names on a global scale; Google, EBay, Amazon and YouTube to name just a few. Just because you build a website, doesn't mean you will become an instant millionaire. Like any other business, you need to be filling a gap in the market. You need to be doing something that no one else is, or at the very least doing something a lot better. It also has to be something that people want. While the benefits of an online presence is clear, for some businesses, it just doesn't make sense to have a website.

The biggest problem people will face is technology moves at such a rapid pace. You really need to have someone in your corner who knows web technology; Right Software can help you there.

Big business now has the Internet worked out, but small business still has a lot to gain from the web. An issue many small businesses fail to address is, a website shouldn't be a static document. Your website is not set and forget like a flyer. If your website never changes, why would people come back? Why is it so important to get people back to your website, I hear you say? Everyone prefers to deal with people and websites that they know and trust. In fact most people won't even contact you, until they have visited your website 6 to 8 times. In other words until they trust you, at least a little bit. There are exceptions to this, but this rule holds true for at least 90% of the time. How do you solve this problem I hear you ask. You create a website that is addictive. A website that people want to come back to, again and again. One example is to give people information that they are looking for. This is how most people use the Internet. That doesn't mean you should stop doing everything but create content for your website. There are quite a few website that publish articles that you can post on your own website. Best of all they won't cost you a cent. However there is a catch. You must publish the original author's details with the article (name, website etc).

Adding articles to your website has another advantage. With more words to read, Google will see your website as more important, and you will have more keywords you can be found for. All this translates into more traffic. More traffic means a better chance of converting someone into a paying customer.

Website set to become more interesting

2007-03-04T12:00:00Z

Right Software is working hard to update our own website. We are aiming to bring you more interesting content. Content that will give you informative and useful information. And it will all be FREE! That's right it won't cost you a cent. So start checking our website more regularly.

Free Holiday Accommodation

2007-03-01T12:00:00Z

Right Software likes ideas, particularly good ideas. That's why when International Ideas Month rolled around, we just had to give you a chance to think things through. What better place to do it, than while you on a holiday. And to encourage you to go on a holiday we are give you a free nights' accommodation when you get a Obligation Free Quote from us. That's all you have to do. Check out all the details here Free Holiday Accommodation

Josh and Carrie are married

2007-02-17T12:00:00Z

Josh and Carrie got married in Nagambie by the lake. It was a beautiful day with many photos taken. Being the computer geek that I am, brought my laptop along. I copied some of the other guests' photos onto my laptop. You can now view them here www.rightsoftware.com.au/wedding/ If you have any photos that aren't on the website, please contact Josh or myself, so that we can put them up for everyone to see.

Survey Winners

2007-01-19T12:00:00Z

Right Software in conjunction with the University Of Western Sydney recently run a survey. The survey aimed to collect information about weddings. The survey was conducted through our website. Right Software would like to extend a special thanks to the fantastic students, John Bishay and Sunny Chan, and the superviser of the project, Beverley Thompson.

Without them the survey would not have been anywhere near the success it was. As a thank you to the people that competed the survey we put them in a draw to win a gift certificate. The lucky winner were

Mrs Tina Kozman of NSW has won a $100 Day Spa Gift Voucher
Ms Charmaine Pond of NSW has won a $100 Bunnings Gift Voucher

The winners will receive their prizes soon.