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Making A Website Addictive, Makes You More Money!

A Tip To Getting More From Your Website.

Saturday, 2nd of June 2007

Many businesses never update the content on their website. They view it in much the same way as a printed document, set and forget. This is a huge mistake, if they want a Return On Investment (ROI) from their website. A website should be viewed more like a businesses personal TV or radio station. A website gives a business an audience, much like a TV station. And just like TV, when the content gets better and better, the audience grows. The larger the audience, the better the chances of converting someone into a customer. Is your website, a TV station with increasingly addictive content? Or is the same thing on 24 hours a day, 7 days a week? If the later is true, you're wasting a valuable opportunity, to communicate with potential, and existing clients, and increase sales as a result.

Think about the websites that you visit. In fact write down the top 5 websites that you use. Now write next to each of those websites why you visit them. Let me give you an example

Website	Reason for Visiting
1) Internet Banking	I want to know about my personal finances
2) Google Calendar	To store all my appointments in one place. I can also share my schedule with anyone I choose
3) Google	To find information about pretty much anything
4) Google maps	To find a business/place of interest or get directions
5) Webmail (hotmail etc)	To check my e-mail when I am not in the office

Every single website listed above, has one thing in common, they all have information I want. If any one of the websites stoped updating the information, I would quickly stop visiting. However while the websites above, keep updating the content, I keep coming back. The websites I have listed are addictive, because of the information or service provided. Keeping a website current and up to date, so that people keep coming back, is the secret to increasing your ROI. Imagine if a person visited a website like E-Bay once. This would mean people would look for something, and maybe place a bid. If the user never returned, how would the sale ever be finalised. This holds true no matter what you are doing with the internet. People not returning to a website, equals a negative ROI. And if you think you are going to lose money from a project, why are you doing it?

If you have any questions, please don't hesitate to contact me. Contact Us

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